Types Of Seo In Digital Marketing

Before we begin with different types of SEO. Let us start with what is SEO?

SEO is the practice of making a website easier for search engines to understand and more user-friendly. There are different types of SEO in digital marketing. The overall purpose of different types of SEO is to improve the ranks of a website in the SERPS for various search phrases to attract organic traffic from search engines.

SEO was straightforward in early 2000, but it has become increasingly complex over time.

When it comes to optimizing a website for search engines, there are hundreds of criteria to follow to meet the numerous search engine ranking variables while still keeping your users pleased.

The SEO industry has developed many types of SEO services to make them easier to manage. There are 7 types of SEO. Different types of schema in SEO are in charge of a different set of SEO guidelines.

Types Of Seo

How many types of SEO? Can you guess? There are 7 different types of SEO techniques. Let’s look at each SEO types.

1. On-page Seo

One of the types of SEO is On-Page SEO. It is also known as on-site SEO, which is the process of optimizing your website’s content. Keywords, headers, meta titles, meta descriptions, photos, and more are all part of this.

The following are some on-page SEO suggestions:

Research keyword – Determine the terms and phrases you want to rank for on search engines by conducting keyword research. Investigate whether keywords have a high level of relevance and search traffic but low competition. After you’ve found the proper keywords, make sure your landing page text and headers are optimized for them.

Optimize metadata – Metadata notifies Google about a page’s content. To improve your chances of ranking higher, make sure your meta titles and meta descriptions incorporate relevant information and keyword phrases.

Start using internal links – These are URLs that point to other pages on your website. These are frequently attached to the anchored text. To assist Google to read your site and make it more user-friendly, include links to high-authority pages and links to targeted keywords in your material

Incorporating on-page SEO into your marketing activities aids search engines in comprehending your site’s content. And if Google has a good understanding of your website, it can reward you by displaying it for related search searches.

2. Off-page Seo

Off-Page SEO is one of the types of SEO. This sort of SEO takes into account things outside of your website that you don’t have direct control over.

Earning backlinks is the most well-known off-page SEO strategy. The quantity and quality of links to your site are used by Google to establish its trustworthiness and relevance, which has an impact on search result rankings. Backlinks also assist Google in finding, crawling, and indexing pages on your site.

There are three types of links suitable for these types of SEO think about:

  1. Natural links: You get a natural link when other websites find your material on their own and connect to it.
  2. Built links: These are earned when you promote your content to others and they link back to it.
  3. Created links: These are those that you place yourself on other pages, such as directories or press releases. This method isn’t encouraged because it may be considered spammy by search engines.

As a result, off-page SEO aims to increase the number and quality of natural and built links to your website. The following are some examples of off-page SEO techniques:

  • Creating highly linkable information, such as guides and infographics
  • Contacting bloggers and requesting that they include a link to your content in a post.
  • To help your article get popularity, share it on social media.

3. Technical Seo

Technical SEO is exactly what it sounds like: technical elements that influence a website’s visibility in search engines. 

The primary purpose of technical SEO is to guarantee that search engine crawlers can successfully crawl and index a website. It is one of the most important types of SEO.

Checklist For Technical Seo

Checklist For Technical Seo


Secure Sockets Layer is a security protocol that establishes an encrypted connection between a web server and a browser. You can tell if a website is utilizing SSL since the URL begins with ‘HTTPS://’ rather than ‘HTTP://.’

Google declared in 2014 that they intended to see ‘HTTPS’ everywhere and that secure HTTPS websites would be given preference in search results over non-secure ones.

As a result, it makes sense to ensure that your site is secure wherever possible this may be accomplished by placing an SSL certificate on your website, though most top website builders now integrate SSL by default.

Mobile friendly

A ‘responsive’ website design changes automatically to allow for easy navigation and reading on any device.

An adaptable website is now more vital than ever, according to Google’s new “mobile-first” approach to indexing information.

Speed of your website

Page speed is considered a significant ranking signal by search engines, which prefer sites that load quickly.

You may speed up your site in several ways:

  • Make use of quick hosting.
  • Reduce the number of ‘HTTP requests’ by limiting the use of scripts and plugins.
  • Instead of using several CSS stylesheets or inline CSS, use a single CSS stylesheet.
  • As much as possible, make your image files as tiny as possible
  • Reduce the size of your web pages.
  • Remove any extra spaces, line breaks, or indentation from your HTML, CSS, and Javascript code

Considering how important a role website plays today, especially if it is a WooCommerce site, providing a website with a security plugin like WP Reset or WP Force SSL is a must.

No duplicate bugs

Users and search engine algorithms can be confused by duplicate material, and it can also be exploited to influence search rankings or gain more traffic.

As a result, search engines aren’t fond of it, and Google and Bing both recommend that webmasters rectify any duplicate content concerns they uncover.

XML sitemap

An XML sitemap is a file that helps search engines explore your website and comprehend it. Think of it as a sort of “search roadmap,” telling search engines where each page is located.

It also includes useful information about each of your site’s pages, such as

When a page was last updated, what importance it has on your site, and how often it is updated are all things to consider.

Your XML site is built automatically in BigCommerce; if you’re using another platform, you’ll need to employ a sitemap generator to create one.

4. Black Hat Seo

Black hat SEO is the forbidden one in types of SEO. It is most frequently defined as an unethical approach that, despite being unethical, may help a page rank higher in a search engine result page. These methods are against the terms of service of the search engines, and they can lead to the site’s removal from the search engine and affiliate sites. On Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines, a list of practices and strategies used by black hat SEO practitioners has been officially rejected.

“Is the effort I’m doing bringing value to the user or am I just doing this for search engines to see?” is a litmus test for whether or not an SEO approach violates a search engine’s webmaster guidelines. Your decisions are extremely likely to be black hat if no value is added to the user but rankings are likely to rise. The same criteria can be used to determine whether or not a paid search practice is classified black hat PPC.

Why should one avoid Black Hat?

Google and other search engines may penalize your website if you use black hat SEO practice.

Though increased traffic to your site may provide some short-term success, Google penalties are becoming increasingly smart and can have disastrous repercussions on your ranks and traffic. Can you afford to be de-indexed when there are hundreds of millions of users looking on Google every day?

5. Negative Seo

Negative SEO is any malicious tactic intended at damaging a competitor’s website’s search rankings. Because of its nefarious character, this is commonly referred to as “black hat SEO.”

It is one of the unethical types of SEO.

It can be difficult to detect and prove a negative SEO attack, especially if a website’s backlink profile already contains a large number of poisonous connections and/or the content is poor.

6. White Hat Seo

White Hat SEO is a sort of search engine optimization that adheres to search engine operators’ quality requirements and does not use spam tactics. It is one of the most useful types of SEO.

White Hat SEO is Search Engine Optimization that generates a positive ranking from a search engine while being ethical and legal. Organic link building, or natural linking to other websites, is used to accomplish this. Natural link building is mostly accomplished through the creation of useful content and the popularity of users.

 The following are some examples of white hat SEO:

  • Deliver quality information.
  • Mobile-friendly.
  • Using meta tags that are keyword-rich and descriptive
  • Making your website simple to use

If you don’t use just White Hat SEO tactics, your site may be banned from Google and other search engines.

Google, being the most popular search engine, is visited by billions of people every day, and each visit increases the chance that your website will be discovered by a new user.

7. Grey Hat Seo

Gray Hat SEO is defined as “the practice of methods/techniques that remain ill-defined by public material coming from Google, and for which reasonable persons could dispute on how the approaches complement or contradict the spirit of Google’s published rules.” It is one of the controversial types of SEO.

Gray Hat SEO is vital to understand since it may either increase your site’s position without causing negative consequences or cost you thousands of dollars in lost traffic. Google’s best practices and conditions have the potential to stifle creative innovation and out-of-the-box thinking. This limitation is not always in the best interests of search advertisers or even searchers. Furthermore, Gray Hat SEO evolves; what is considered Gray Hat one year may be categorized as Black or White Hat the next, necessitating the need for search marketers to stay up to date on the current classifications.

Techniques used in the Grey Hat include:

  • Cloaking
  • Purchasing already owned domains
  • Link buying.
  • Social media automation.
  • Purchasing followers on social media

Types Of Keywords In Seo

The phrases and terms associated with your industry offer and target audience are known as targeting keywords. Varied types of keywords in SEO are used in different niches. SEO

Types Of Keywords In Seo

Different types of keywords can be used in different types of SEO. Some of them are as follows:

  • Keywords for Market Segments

Generic keywords connected with an industry or brand are known as market segment keywords. They are terms that a target audience searches for to find a broad information about a vertical. Terms may refer to a wide industry or be more narrowly defined for specialized marketing objectives. Running shoes, for example.

  • Keywords for the Product

Product keywords are terms that are associated with a particular brand’s offers. Keywords that directly refer to a company’s products or services are known as these. Customers and prospects should be able to find brands through search if they have a keyword strategy for each of their products and services. Nike Flex Contact, for example.

Types Of Backlinks In Seo

  • Blogging backlinks
  • Editorial backlinks
  • Acknowledgment backlinks
  • Free tool backlinks
  • Comment backlinks.

Key Takeaways

For any sort of website, SEO is one of the most potent digital marketing tools. An SEO-optimized website has a higher search engine ranking and provides a better user experience.

The SEO process is divided into many sub-processes or categories to make it easier to manage. Technical SEO, On-Page SEO, and Off-Page SEO are the three most essential categories. One of the most effective digital marketing strategies is SEO.

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