Regardless of whether you operate a custom box packaging business or any other local business, marketing ideas are the key to success. There is simply no point in spending extras on your packaging products if you cannot promote them appropriately. The purchasing decisions are mostly brand-oriented and it is the perfect marketing that transforms your local business into a brand. It is direly needed to connect with the community and potential clients who live in the local area around you. Every brand differs from others, so there is a possibility that some of these marketing ideas may work well for others than you.
Lead awareness events:
If you are really interested in becoming a resource to your community or target audience, identify the ways for offering them value. Host a few events that create some sort of awareness among the people and share your information. For instance, an event related to the increasing waste levels in the environment can be hosted. Tell the attendees the worsening situation of climatic change and how excessive use of packaging is impacting it.
Also, do not forget to relay the eco-friendly perspective of your custom packaging wholesale business. This will not only create environmental awareness. But the retail business owners would also come to know the efforts you are putting in to curtail the carbon footprint. Each of the hosted events goes on to build a sense of trust between you and your potential clients. This will certainly influence them to call you the next time they are in need of packaging services.
Get local testimonials:
If you have been involved in business with customers of a geographical area previously, make sure to get their testimonials. These testimonials could be in the form of an online review on your website or a social media page. According to a recent study, almost 80% of people get influenced by product reviews. The businesses targeting online customers from all over the world may face a problem in making people believe in these testimonials. But, when you are targeting a local community or client base, it is much easier. The potential clients could possibly reach the previous local customers of your brand and ask about their experience. When sharing the local testimonials, make sure to share the address of the reviewers as well. This serves as a confidence booster for your custom packaging business and goes a long way to influence prospective buyers.
Localized email marketing:
Amongst all other local promotional strategies for your custom packaging boxes business, email marketing is perhaps the best one. This is not just useful, but the most cost-effective one that does not eat up your budget. All you have to do in this matter is to implement strategies that help you get the email addresses of potential clients. The only problem associated with such a localized marketing strategy is that you would not be able to know the location of clients. But, you can overcome this problem by having some sort of sign-up sheets at the events you are hosting. You can encourage the retail business owners to sign up for getting regular updates and promotions regarding exclusive wholesale boxes offers.
Incentivize for social media engagement:
Local customers need some kind of reason to hang around your packaging business. Give a reason to them by engaging them effectively well on your social media pages. Now, the question is, why would they follow you on your social media handles? To succeed in this aspect, some sort of incentives need to be given. Announce some exclusively discounted vouchers for the clients getting in touch with you on social media platforms. Ensure that you are quite active on those pages and share regular content related to your brand. Once you have a good fan following in your vicinity, it becomes a lot easier to influence them for digital word of mouth.
Distribute promotional flyers:
Flyers are a convenient as well as a cost-savvy method to locally market your custom packaging business. Compared to other indigenous promotional methods, they promise you far better results. This is because you can target every bit of your native client base with them. Just get them printed with all the valuable information concerning your packaging supplies. Also, do not forget to share the details of your brand and the values in which it believes. Hire a team to distribute these flyers among the local merchants or place them in easily visible places. This will help your brand to get known and become popular in a lesser span of time.
Begin a referral program:
Referrals do not just happen between businesses, the customers can be encouraged as well for referrals. Give some extra business cards or flyers to your existing client base and motivate them to distribute them among the masses. The motivation can be brought about by offering a special discount on the next wholesale or retail purchase. Even you can provide some kind of incentives to the referred clients to stimulate their interest in your packaging products. This kind of referral program goes a long way in extending the fame and popularity of your brand in the vicinity.
The establishment of a successful custom box packaging depends on how well you market and position your products. Some local promotional ideas like a referral program, flyers distribution, and hosting special events can pay you off in this regard. These ideas make the target audience recognize you and stimulate them to become your loyal customers.