Nailing your online presence with a digital marketing company is crucial for business growth in 2022. There are about 4.57 active worldwide internet users currently which makes digital marketing extremely important for businesses. The majority of customers are replacing brick-and-mortar stores with online stores making it all the more important to advertise your brand digitally. If you are looking for a digital marketing company in Mumbai, here are 11 tips that will enable you to top the charts!
Research Your Competitors
Research your competitors online to understand their digital marketing tactics and products better. This will allow you to differentiate your brand and get more clicks than your competitors. Your digital marketing agency will design your differentiators after researching your competitors to strengthen trust signals and create a wider interest in your audiences.
Optimize Website for Mobile
Smartphone users accounted for about 53% of website traffic globally and around 49% of users said they won’t purchase from a brand again if they had faced a poor mobile experience. When you hire a digital marketing agency make sure to develop mobile responsive web pages so that the content can be reformatted on mobile devices for a neat display.
Lengthen Your Blogs
In-depth, longer blogs generate up to 9x times more new customers than your regular short blogs. Whether you are explaining your latest products or sharing industry tips, ask your digital marketing agency to create blogs over 1200 words to add more value to your website.
Get Personal
When you work with a digital marketing agency, you will leverage the benefit of sending personalized emails. From interactive quizzes to live chat features on your website, there are multiple ways to make consumers feel connected to your brand on a personal level.
Use Email Campaigns
Email campaigns are reported to deliver a 4,400% ROI. Digital marketing companies will set up automated responses for your brand to thank customers for making a purchase or subscribing to your services. They will also send abandoned cart recovery emails to uplift your sales.
Opt for Retargeting
Visitors you are retargeted using Google Ads, Facebook Custom Audience, etc, are 43% more likely to shop from your brand.
Create Visual Content
Integrating video into your email can reduce the unsubscribe rate by around 75% while increasing the click-through rate by up to 300%. Similarly, adding video to your website or web pages can do wonders. Ask your digital marketing company to create professional and engaging videos for your brand.
Leverage Micro-Influencers
Micro-influencers are social media accounts with 1000-20,000 followers who can advertise your products more cost-effectively. Moreover, audiences now prefer micro-influencers over celebrities as the former is observed as ‘people like me’. Your digital marketing agency will contact such micro-influencers on your behalf to advertise through them and boost your brand’s credibility.
Use Facebook Ads
Most businesses depend on organic Facebook Ads which leaves you with little competition in the paid advertising space. Direct your PPC campaigns to Facebook Ads and direct users based on factors such as location, age, and gender.
Remain Flexible
Consumer preferences and technology are always changing which makes it imperative for businesses to remain flexible. Digital marketing agencies spend time finding the latest technologies and researching your target market to keep your website and content updated at all times.
Tailor Content to the needs of Consumers
Prospects undergo three stages before making a purchase namely –
- Awareness
- Consideration
- Decision
A digital marketing company will direct your content to the buyer’s stage to match their needs and push them down the sales funnel promptly.
Key Takeaways
Whether you are looking for a social media marketing agency in Mumbai or a digital marketing company, the above-mentioned tips should guide you to strategize your marketing campaigns with them. Digital marketing will open your brand to a wider audience base and keep your business image fresh in the minds of your consumers.