Facebook is a social media site that has been around for quite some time now – well over 10 years – and one that people use daily to keep in touch with each other and do their social networking business. Now, more and more people are turning to Facebook as a source of entertainment, particularly video content. The figures speak for themselves: 100 million hours of video are watched every day on Facebook, around 8 billion videos are viewed each month, and half of all users watch videos every day.
In the past year alone, the number of video views has increased by more than 4 times. Now we know just how popular video has become, we want to take a closer look at it and see how consumers use and interact with this form of media. This way, we can see the bigger picture and give you some ideas about making the most out of Facebook video marketing for your own business or organization. Also, it is possible to buy Facebook Video Views when you have a professional account.
Here we will uncover some interesting facts about the videos market on Facebook. Discover what people are watching, how they’re engaging with video content, and why brands should be paying attention to this form of media.
What Kind Of Videos Are People Watching?
The way in which people are using videos on Facebook has changed over the last couple of years. What started out as a way to share funny or entertaining clips with friends has morphed into something much more interesting and engaging for audiences. Today, people are looking for value in their videos, meaning they want to learn something new or be entertained by something unique that they can’t get anywhere else.
At the same time, brands realize that video is a cost-effective way to get their message across to consumers who are spending more time on social media sites, including Facebook. It’s the perfect marriage of supply and demand, giving you an opportunity to stand out from the crowd with your own video content. The following are the most popular types of Facebook videos that are being watched right now:
Entertainment Or Humor
Videos that have a strong emphasis on entertainment or humor are really popular on Facebook. People love to watch funny clips of animals messing around, sports bloopers, and clips featuring crazy/stupid behavior. So if you have something funny to share, this might be the way to go.
There is something about ads on Facebook that don’t sit well with a lot of people. However, in some cases, people will watch a really long ad in order to get a good laugh at the end. So if you have a funny or entertaining video that ends in a joke that happens to feature your brand, then it could work.
Think about how people love to watch ads that feature celebrities and their interactions with a brand. When consumers feel like they’re getting a behind-the-scenes look at the way a celebrity lives their life, they’re more likely to want to buy into it. You can do something similar by showcasing your products or services through engaging videos that discuss your company culture and values.
Right now, live video is only available to verified accounts on Facebook, but it is expected that this will be made open to more accounts in the near future. So if you have a live video that your audience would enjoy, then you should definitely try it out.
How Are People Watching Videos On Facebook?
The majority of people are now discovering Facebook videos through the mobile app. The mobile app has become so important to Facebook platforms because it helps people access their feed, discover videos they are interested in share them with their friends and watch them without being interrupted. Right now, the most popular way for users to watch content is via the News Feed; however, if you know what they like, then you can use that information to target ads.
Once you’re there, make sure that your content aligns with their interests and shows them what they want. There are a few things you need to know about mobile viewing. First, people want to be able to watch videos as quickly as possible. If you can provide this, they’ll stay and watch. Second, they want to play the video without interaction. They simply tap the play button and watch.
Sometimes people even just want to scroll through Facebook and Facebook auto-plays your video for them. Another brilliant way of giving the audience what they want with minimal effort on their part. So you should keep some of these things while accessing Facebook.